End of last year I have been to Seoul (South Korea). It is definitely a different world where everyone seems to work two times more than in most other countries I have been to. “Everybody” seems to be applicable to many things there, at least at the first glance. For example everybody seems to have a smartphone. “Being part of the majority” (in contrary to “being individually different”) seemed to be a prevailing wish. One of the most obvious signs of it were the colors of the cars: black, white and grayish tones. Buying a red or yellow car is probably a freaky idea for most South Koreans.
It was freezing cold with snow and ice covering the sidewalks in the city center, so I was very happy when my friend Juha took me to a coffee shop. He proudly showed me his loyalty card, hanging in his personal envelope on a small wall reserved for handpicked regulars. His envelope looked a bit like the one of an alien compared to all the others. That’s what I call having a coffee “Gangnam style”.